Technology

The Orchard is a category leader – not just ahead of the trends, but setting them. As it enables labels to connect with retailers, social networking sites, third-party applications and more, The Orchard makes these connections seamless and rewarding.

That’s where our technology comes in. Whether our clients need to upload their releases, manage their social profiles, market their brands or identify their sales trends, our technical team builds the right products and services - and brings them together in one convenient, user-friendly system.

The technologies below navigate, synthesize and un-complicate the digital landscape for our clients, enabling labels to save time, effectively manage business operations, and explore opportunities for additional revenue, while maintaining focus on their creativity.

• V.E.C.T.O.R.™: Proprietary digital distribution platform that encodes and delivers audio and video to hundreds of digital and mobile outlets around the world
• Artist Builder: Manage artist marketing information and simultaneously update Facebook, Twitter, artists sites/blogs and Marketplace apps from one interface
• Release Builder: Upload audio and video releases, create compilations and exclusive versions and track the delivery of them all
• Marketplace: Use business apps from a collection of premier third-party sales and marketing providers that are integrated with clients’ Orchard account
• Analytics: View and analyze real-time digital sales and streaming data through detailed breakdowns, charts, comparisons and heat maps, as well as physical order information
• Accounting: View statements and revenue breakdown charts for each statement cycle
• User Role Management: Manage user-level access to each of our products and services

V.E.C.T.O.R.™

At The Orchard’s core is our state-of-the-art digital distribution platform: V.E.C.T.O.R.™ (Very Efficient Conduit To Our Retailers). Incomparable to any others in the business, V.E.C.T.O.R.™ directly integrates with hundreds of digital and mobile outlets around the world.

Our most valuable assets, our clients’ music and video, are stored on scalable, secure servers in multiple locations. Retailers receive the encoded files that are needed at the point of purchase, whether it’s a video for streaming, full-track internet download, lossless music file or ringtone. As retailer specifications are always changing, V.E.C.T.O.R.™ receives constant updates and improvements; for example, iTunes approved us as one of their elite, direct content delivery partners for video.

Artist Builder

Artist Builder is a tool to manage artist marketing information, such as biographies, social profile links, photos, videos, news and tour dates, in one central location, and then publish it all out to Facebook, Twitter, YouTube and Myspace, as well as artist websites and blogs.

Release Builder

Release Builder increases speed-to-market for audio and video releases by enabling clients to easily upload audio, video and artwork, as well as enter metadata directly to The Orchard. Clients can quickly upload hundreds of releases at once, create compilations from new or existing tracks, copy and edit a release to create exclusive versions for different digital retailers, select video thumbnails and clips, play back uploaded audio and video and monitor releases for delivery status, error processing and quality control.

The Marketplace

The Marketplace offers a premier collection of discounted sales, marketing and business apps for artists. The seamless integration of third-party accounts with Release Builder and Artist Builder assets makes it simple and efficient for clients to use our powerful partner apps within a single platform, with a single login

The Marketplace Applications

Analytics

Identify trends and patterns in your digital sales activity across more than 10 download and streaming services for audio and video. The dashboard includes an overall label view; detailed artist, release and track charts; format breakdowns; as well as comparisons across the catalogue. Filter by store, country and date; zero in on specific tracks, releases, artists and genres; discover your sales map hot spots and more. For physical sales activity get a snapshot of your current inventory and order history across imprint, artist, release and SKU. This is business intelligence at its best.