Video Network

Programming

Whether you’re creating an original show, streaming a concert or showing off your favorite skateboarding techniques, it’s important to properly communicate your vision to build your audience.

• Audience Development: Convert casual YouTube viewership into a subscriber base of repeat viewers.
• Channel Programming: Using playlists and annotations, we help bring an editorial voice to your channel.
• Localization Support: No viewer left behind: convert your dialogue into multiple languages using subtitles to reach YouTube’s global audience.
• Creative Development: Always on top of the latest tips on format, length, content optimization and more, we work with you to develop your vision and talent to fit YouTube’s formula for success.

Marketing

We’re committed to building your image and your audience. Our dedicated marketing team will take the necessary steps to do just that:

• Blog Outreach: Using our relationships and media expertise, we’ll lure new viewers by embedding your videos on targeted blogs and tastemaker destinations.
• Brand Development: Let us help develop your brand as the consistent and compelling forefront of your channel and videos.
• Cross Promotion and Collaboration: Mining the breadth of the community we’ve built over the years, we bring you opportunities to cross promote within our client base.
• Social Media Campaigns: Tap into our social media expertise to creatively grow your fan base and drive traffic.

Production

Every network needs a production team -- consider us your dedicated production consultants.

• Graphic Design: Upgrade your page with professional graphic design and motion graphics support.
• Video Editing: Access our video editing resources to convert your footage into professional short videos.
• Bulk Upload Tools: Use time-saving applications and tools that scale or automate large or repetitive processes.
• Production Consulting: We'll provide you with the key resources and advice to produce your content.

Rights Management

Effective operations and conflict resolution is an exact science, and we've got it down to an art.

• UGC Affairs: We monetize all user-uploaded content that contains your music or videos, turning piracy into one of your top revenue streams and ensuring that you don’t miss out on any lucrative opportunities.
• Legal Conflicts and Disputes: We’ve got your back with dedicated support to handle all conflicts between partners and disputes that arise from YouTube’s 800 million users.
• Fingerprint and Metadata Sync: We’ve automated fingerprinting and metadata delivery so you get results in a fast and scalable manner, without any additional work. Watch as those buy links drive your sales.
• Quality Control: Always on point when it comes to maximizing monetization, our experts ensure YouTube's system has the right data with the right settings.

Optimization

It may be a buzzword, but we focus on making your YouTube business as effective as possible.

• Search Engine Optimization: As the second largest search engine in the world, YouTube needs to be navigated with care. Our intelligent SEO strategies will ensure your videos appear on all the right search results.
• Advertising Optimization: We make sure relevant ads are displayed on your videos by optimizing your metadata and categorization in YouTube’s system. The result: increased ad rates and happier viewers!
• Traffic Optimization: Don’t stop at just one view, when you can have many. Using video linking, clear titling and other creative tricks, we can route viewers to all your other great content too.
• Consolidated Accounting: It’s a numbers game, and it can be a confusing one at times. Review your accounting alongside the rest of your streaming and download data in our consolidated dashboard.

Advertising

Driving strong ad sales is a full-time job, and it’s part of our end-to-end solution to grow your revenue.

• Sales Packaging: By packaging your channel with other channels in our network that align with your viewer demographic, we can reach the volume of ad impressions that big advertisers look for. Big advertisers = big bucks.
• Direct Ad Sales: We can be your intermediary when brands want to advertise on your channel, setting up the ad buy and facilitating the process.
• Sponsorships: Once we optimize, market, program and professionally brand your channel, you’ll increase the likelihood a brand wants to sponsor your channel or fund more videos.

Client Support

At the core of our company are Orchardites, digital natives from all over who you will come to rely on as part of your team. We have the largest client-to-staff ratio out of any distribution company and pride ourselves on being accessible, nimble and passionate. We’re inherently invested in your business, which means we put your success at the forefront of everything we do.

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